The recent rise of would-be adland challengers, such as OpenAI, and the expected hegemony of the social giant Meta have led to a comparative absence of the name “Google” from headlines in the media landscape as of late. Arguably, that’s just the way leadership at Mountainview likes it, as poring over their ledger books makes for more pleasurable reading than emails forwarded from their legal team as of late, as last week’s earnings disclosure from parent-company Alphabet will attest. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
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