Nike, Lululemon hit with lawsuits alleging deceptive ‘phantom discounts’

This story was first published by Digiday sibling ModernRetail The retail industry is facing a significant surge in legal scrutiny as “phantom discount” practices come under fire. In recent weeks, major global brands — including Lululemon and Nike — have been the subject of lawsuits alleging deceptive pricing strategies, where products are marketed with dubious “regular” prices that make sale prices appear more attractive to consumers. Legal and marketing experts note that these types of advertising practices have existed for decades. However, the recent increase in consumer filings suggests a growing trend that could continue to reshape…

This is a curated summary. The full story was reported by Digiday.