This story was first published by Digiday sibling Modern Retail . This holiday season, shoppers aren’t blindly trusting AI assistants to do their shopping on their behalf. According to a new Feedvisor survey, ChatGPT is where 16% of shoppers start looking for products. However, only 9% go there to actually buy something. And when an AI assistant recommends a product, only 5% of respondents say they buy it on the spot, with the rest checking other platforms like Google and Amazon first for better prices. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
This is a curated summary. The full story was reported by Digiday.
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