Search & Digital Marketing · via Search Engine Journal

AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands

10h ago · curated by Catalyst Web Trendz

AI’s Impact Is Outrunning Measurement: The Trust And Attribution Gap Facing Brands

AI's impact outpaced our ability to measure it in H1 2026. Indig's citation data, agent share shifts, and the intelligence-versus-agency split explain what changes next.

This is a curated summary. The full story was reported by Search Engine Journal.

Read the full story at Search Engine Journal
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