If you ask ChatGPT to recommend a product, it’ll show you a carousel with eight product options. In a March 2026 study , Tom Wells examined where these products originate. Out of more than 43,000 products, 83% matched Google’s top 40 organic Shopping results. For Bing, only 11% matched, and almost all of those were also found on Google. The products AI shoppers see don’t come from the open web, your product detail pages (PDPs), or your reviews. Instead, they’re pulled from a single file most brands haven’t checked since setting up paid Shopping: your Google Merchant Center feed. With AI shopping, your products’ visibility depends on the…
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