Last September, Netflix . This September, ChatGPT. Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium supply its spent more than a year locking down. From today (September 10), advertisers using Amazon Ads — the retail giant’s advertising platform, which includes its buying tool, the Amazon DSP — can buy ads inside the ChatGPT app. It’s a pilot for now, limited to select U.S. advertisers, with Delta Vacations among the first named. Given Amazon’s track record, it probably won’t stay that limited for long. Over the past 18 months or so the company has maneuvered its…
This is a curated summary. The full story was reported by Digiday.
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