An anatomy of the creator brand trip’s midlife crisis

The uproar over OpenAI’s luxury creator trip to New York — in which around 30 creators stayed at a high-end farm resort, ate farm-to-table meals and learned beekeeping — has died down. The backlash exposed that brand trips can work, but the format needs to change. If brands continue to rely on in-your-face luxury or overly curated events as ways to activate creators and reach their loyal (and increasingly discerning) audiences, they could end up facing online backlash, too. That’s really why OpenAI got lambasted last week. Creators are predicated on the promise of access and authenticity — the sense that they give their audiences something…

This is a curated summary. The full story was reported by Digiday.