Hoka’s newest campaign marks its latest attempt to corner the loyalty of running enthusiasts across New York City in the run-up to the city’s marathon in just over a month (Nov. 2). It’s a sign of how important the running community has become to major sports apparel brands, including Hoka and rivals such as Nike, New Balance, Brooks, Adidas and On as they compete to carve out and keep their share of the long-term running revival. The company has been logging the progress of the city’s runners on a sponsored Strava challenge, using digital billboards as scorecards for the city’s boroughs. Continue reading this article on digiday.com . Sign…
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