Mod Op says it dodged a $3 million AI bill. Sort of. The independent marketing agency estimates it avoided roughly $3 million in potential licensing costs by building its own AI infrastructure rather than licensing off-the-shelf tools. At least that’s what Tessa Burg, chief technology officer at Mod Op, estimates the agency could have racked up by giving its 500-plus employees access to Microsoft Copilot or Figma Weave. Orion is the indie agency’s ecosystem of AI products. It’s pitched as a proprietary tool to help employees automate workflows, and give clients a shared AI workspace where they can find performance data, AI search visibility…
This is a curated summary. The full story was reported by Digiday.
Read the full story at Digiday
