AI agents can analyze paid media accounts, spot problems, and investigate performance changes at a scale a human team couldn’t match. The harder question is whether you can trust their judgment. Since late last year, I’ve been building an AI agent inside our agency to find out. It now works alongside our team every day, investigating performance changes, continuously checking accounts for issues, and picking up assigned tasks like a team member. The first thing our AI analyst taught me was how convincing it could be while being completely wrong. It looked at last week’s numbers, declared performance had fallen off a cliff, and wrote a very…
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