Business websites accounted for nearly 60% of Gemini’s citations in local AI search, according to a new study. Steady Demand’s analysis of 14,472 citations from 1,487 local search queries across 50 U.S. metro areas also found that identical searches often produced different AI recommendations. Business websites beat directories. Nearly 60% of Gemini’s citations pointed directly to businesses’ own websites. That was more than the combined total for directories, review platforms, and forums. Reddit ranked second, accounting for 13.7% of citations. It outperformed the entire local-service directory category, including Angi, Thumbtack, and…
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