Calls and clicks keep falling as Google Maps becomes the destination

In February, we wrote that local rankings were holding steady while calls and website clicks quietly disappeared . By April, our data pointed to something much more dramatic, enough that we declared “local SEO” was dying on stage at BrightonSEO. We were wrong about the scale. Q1 data was revised retrospectively. After testing the corrected numbers against a full second quarter, we found a clearer, more specific story than either version suggested. Why Q1 looked like a crisis Sterling Sky and Jepto’s analysis of 179 Google Business Profiles found that AI-powered local packs often show just two businesses instead of three, frequently without a…

This is a curated summary. The full story was reported by Search Engine Land.