Social & Advertising · via Digiday

‘Certainly a disappointment’: Omnicom CFO’s verdict on losing PepsiCo to Publicis

5h ago · curated by Catalyst Web Trendz

‘Certainly a disappointment’: Omnicom CFO’s verdict on losing PepsiCo to Publicis

Omnicom’s CFO is still trying to get his head around what went wrong. It’s been a little over a week since the holdco lost one of its longest running clients to Publicis. He called the loss “disappointing” and “unfortunate.” Now, he and the rest of the C-suite are doing a post-mortem to figure out why it happened. Speaking at the Goldman Sachs’ Communacopia and Technology Conference earlier today, Phil Angelastro gave a sobering take on PepsiCo’s decision to walk away after more than 25 years. “The Pepsi situation is an unfortunate one,” he said. “It’s certainly a disappointment from our perspective — you cannot sugarcoat it.” Continue…

This is a curated summary. The full story was reported by Digiday.

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