OpenAI is expanding ChatGPT Ads’ conversion capabilities with new campaign types, broader measurement integrations and enhanced optimization tools, while preparing to launch the platform in two new markets. The latest updates are aimed at helping advertisers improve conversion tracking, automate campaign creation and scale ecommerce advertising. What’s happening . OpenAI has rolled out several new features centered on conversion optimization. Product feed campaigns now support conversion-optimized cost-per-click (oCPC) campaigns in beta, allowing advertisers to optimize toward conversions while continuing to pay per click. Advertisers can…
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