Publishers have begun offering ad inventory specifically designed to be seen by AI agents. With clients desperate to improve their AI search visibility, some media buyers say it’s worth a shot. Others regard it as magical thinking. To recap, Time Inc is inserting ads into markdown versions of its webpages, which have been specially designed for AI systems and agents to read. The ads themselves are formatted as FAQs with a brand’s information and messaging, and labeled as sponsored content. Time claims it’s the first time a publisher has offered such a channel. In the eyes of some media experts, it’s a potential shortcut to solving AI…
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