CNN takes All Access abroad to turn global reach into paying subscribers

CNN is bringing its All Access subscription service to the U.K. and Canada as part of a broader push to turn its international audience into paying subscribers. The immediate goal is subscriber growth, while CNN also sees All Access as part of its wider revenue-diversification strategy, including a cross-platform advertising offer. The expansion comes as AI-driven changes to search affect how publishers reach audiences: a shift CNN says it is watching and not immune to. “Ultimately, we’re trying to build a direct-to-consumer business,” Amanda Rottier, svp and head of growth for CNN Worldwide, told Digiday. “This has been our strategy at CNN…

This is a curated summary. The full story was reported by Digiday.