Creators say it’s difficult to make money from news — with platform rules and brand guidelines

Nearly 60 percent of Americans regularly get their news from social media rather than traditional media networks, according to a recent Syracuse University study . But news creators, whether they left traditional media to forge their own path, tacked on content creation to their existing mainstream roles, or were forged in the fires of social-first, have a difficult path ahead of them in terms of securing brand deals, maintaining consistent revenue, and keeping journalistic standards. Finding partnerships to sustain revenue can be difficult due to skittish brands, and finicky algorithms can make ad revenue unreliable. Platforms can suppress…

This is a curated summary. The full story was reported by Digiday.