SEO is becoming less about optimizing for a channel and more about understanding the user, wherever they look. AI Overviews are no longer the experiment we were all watching. They launched in the U.S. in May 2024, got messy in public, and Google tightened the triggers. Google has since added AI Mode , a conversational layer on Search itself. Gemini now sits inside that layer, not only as a chatbot next to Search. Off Google, people are asking ChatGPT, Grok, Claude, and Perplexity the kinds of questions they used to type into a search box. You can have clean rankings, a tidy content calendar, and a keyword map that still “works” in Ahrefs or…
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