From influencers to AI, here’s what Gen Alpha thinks about your brand

This story was first published by Digiday sibling Modern Retail . Marketing school was in session at Shoptalk Fall in Nashville, but this time, the students were the teachers. Last week, a panel of five Gen Alpha shoppers, ranging from middle schoolers to high schoolers, took the stage to talk candidly about what they want and don’t want from the brands competing for their time, dollars and clicks. The conversation touched on various topics, from the use of AI in ads (“That’s a huge turnoff”) to why analog media is so hot right now (“I do need to feel different and unique”). Continue reading this article on digiday.com . Sign up for Digiday…

This is a curated summary. The full story was reported by Digiday.