The Golden State Valkyries are the WNBA’s youngest team. Since their inception two years ago, they’ve been competing not just on the court but in the boardroom, seeking out sponsorship investments as spending in women’s sports rises. Capturing the team’s fair share of that spending will be crucial to its long-term sustainability — and the Valkyries are up against teams with years of data and precedent to back up their pitch to potential partner firms. To make up the distance, president Jess Smith has been working to tailor exclusivity rights and meet marketers’ increasing demands for sponsorship-impact measurement, including a data…
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