Future of Marketing Briefing: Advertisers have more ways than ever to choose a holdco, and free holdcos to choose from

There’s no longer one way to pitch for a big account, and the holdco earnings calls keep proving it. Asked about it on Havas’ earnings call last week, CFO and COO François Laroze said the business is focused on more integrated pitches. When the topic came up on his own call Publicis Groupe CEO Arthur Sadoun said more clients are running tighter pitches that put one or two holdcos against each other instead of staging a full-blown beauty contest. Omnicom’s John Wren talked about helping more clients extract value from their tech investments. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to…

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