This week’s Future of TV Briefing looks at how TV and streaming companies’ advertising businesses fared in the second quarter of 2026. Quarterly report Streaming’s upfront haul, Fox’s and Paramount’s NFL deals and more Quarterly report Time to check in on the ad market’s swing from traditional TV to streaming. Based on TV and streaming companies’ latest quarterly earnings report, the gap continues to close, though the chasm is still significant and the outlook isn’t entirely rosy (unless you’re an ad buyer). This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
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