This week’s Future of TV Briefing looks at a new task force being formed by the Coalition for Innovative Media Measurement to tackle the TV ad industry’s measurement currency conundrum. Common currency OpenAI’s creator product push, Paramount+’s pre-merger makeover and more Common currency The most consistent aspect of today’s TV measurement landscape may be its inconsistency. Or more to the point, the frustration across both buy and sell side with the lack of consistency in TV’s measurement currency. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
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