Social & Advertising · via Digiday

Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time

18h ago · curated by Catalyst Web Trendz

This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time. Commercial time Netflix’s content chief changes, Fox’s agentic ad deals and more Commercial time YouTube isn’t only the streaming service that people spend the most time watching on TV screens. It’s also the one they spend the most time watching ads on. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

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