Political media spending in the run-up to November’s midterm elections has inflated TV and streaming ad prices for regular advertisers. It’s forcing advertisers operating in battleground states like Texas, Wisconsin, Maine and Michigan to choose between “going dark,”fleeing to the expensive safe havens of premium streaming networks, or swallowing a higher cost of advertising during the crucial fourth quarter, when many advertisers devote as much as 50% of their annual budget to marketing in an attempt to capture Thanksgiving and Christmas sales . Related Insights Member Exclusive Media Buying Briefing: With so much at stake, midterm election…
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