Across roughly 16 million brand appearances, new data from Writesonic found that around 40% of AI citations didn’t name the source brand in the generated answer. On Perplexity, the rate reached 52%. ( Disclosure: The article co-author, Samanyou Garg, is the founder and CEO of Writesonic.) Getting cited by an AI engine is often touted as a win. You did the work, and now your page appears in the sources, your URL shows up in citation reporting, and the engine has found your content useful enough to support its answer. But one thing people in our field aren’t often talking about is the fact that even with a citation, the reader may never see…
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