Search & Digital Marketing · via Search Engine Land

Google expands Data Manager API with smarter audience management

4h ago · curated by Catalyst Web Trendz

Google expands Data Manager API with smarter audience management

Google updated the Data Manager API with new audience management tools, more flexible data ingestion and expanded support for user-provided address data, making it easier for developers to maintain Customer Match lists and improve data quality. The release is aimed at reducing manual work while providing better visibility into data issues that don’t require an ingestion request to fail. What’s new . The headline addition is a new RemoveAllAudienceMembers method, which allows developers to clear an entire audience list in a single operation. An optional timestamp parameter also lets advertisers remove only members added before a specified…

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