Google is automatically migrating eligible Search campaigns to AI Max, expanding adoption of its AI-powered campaign features without requiring advertisers to opt in manually. What’s happening . Advertisers are receiving emails notifying them that, beginning Sept. 1st, Search campaigns using Automatically Created Assets (ACA) and/or the campaign-level broad match setting will be automatically upgraded to AI Max for Search campaigns. The rollout will preserve existing campaign behavior as closely as possible by applying AI Max settings that mirror advertisers’ current configurations. Auto upgrade . Campaigns using Automatically Created Assets…
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