Google’s upcoming changes to Smart Bidding have sparked one of the biggest debates the PPC industry has seen in years. With the rollout scheduled to begin on August 17, many advertisers are questioning whether long-standing Target CPA and Target ROAS strategies will continue to work the way they always have. Our latest SMX Now installment won’t simply recap Google’s announcement. Instead, it promises to put the update into historical context, explaining why experienced PPC professionals believe this isn’t the first time Google has fundamentally changed how automated bidding behaves—and what advertisers can learn from previous transitions.…
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