Google released Google Ads API v25.1, adding new capabilities for conversion and brand lift measurement, competitive benchmarking, brand sentiment analysis and loyalty program reporting. The Aug. 19 release is a drop-in upgrade for v25, but developers will need to update their client libraries and code to access the new features. What’s new. Google is expanding what advertisers and third-party platforms can retrieve and analyze through the API, with several of the biggest additions focused on measurement and deeper performance insights. The release includes comprehensive API support for lift studies, new benchmark metrics, brand sentiment…
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