Microsoft Advertising has begun rolling out AI Max globally, bringing a new suite of AI-powered targeting, creative and landing page capabilities to Search campaigns. Microsoft Advertising Product Liaison Navah Hopkins said the rollout combines broader search matching, automated creative generation and dynamic landing page selection, while keeping AI Max opt-in for new and existing campaigns. What’s happening. AI Max is starting to roll out across all Microsoft Advertising accounts globally. The suite includes three core features: Search term matching, Text customization and Final URL expansion. Microsoft is positioning the features as…
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