Google has published a new help document explaining how its experimental Deal Ends annotation works, giving retailers new insight into how limited-time sale badges can appear on Product Listing Ads and what it takes to qualify. What’s happening . The new documentation outlines an experimental Shopping feature that automatically displays urgency labels such as “3 days left” or “5 hours left” beneath eligible product prices. The annotations are generated from existing promotions and sale price information submitted through Merchant Center, meaning merchants don’t need to implement new technical integrations. Google uses sale expiration dates…
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