Google is expanding AI Max for Search campaigns with new testing and planning capabilities designed to help advertisers understand the impact of changing budgets, ROI targets and campaign settings before committing to them. The updates include multi-campaign A/B testing, experiments that support brand and location controls, and new Performance Planner capabilities. What’s new. Starting in September, advertisers will be able to test different budgets and ROI targets across multiple Search campaigns in a single A/B test. The feature builds on Google’s existing one-click AI Max experiments and is intended to give advertisers a clearer view of…
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