Google Ads adds dedicated reporting for new customer acquisition

Google Ads introduced a new “Report on new customers acquired” option within Customer Acquisition, making it easier for advertisers to measure new customer performance without influencing campaign bidding. The update removes the need for a widely used workaround that many advertisers relied on to access new-versus-existing customer reporting. What’s happening . Customer Acquisition now includes a third option alongside the existing bidding settings. By selecting “Report on new customers acquired,” advertisers can measure new customer performance without applying any bidding adjustments. Enabling the setting unlocks the New customers and New…

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