Google is rolling out two new features designed to help multi-location retailers, restaurants and local service businesses reach nearby customers and connect their ad campaigns with in-store sales. Driving the news . Google Ads Liaison Ginny Marvin announced Local Customer Optimization for Performance Max store goals campaigns and a new way to bring store sales data into Google Ads through Data Manager. Both are aimed at reducing the work required to drive and measure offline sales ahead of the holiday rush. Why we care. These updates make it easier to connect digital advertising with actual store visits and sales. Multi-location businesses…
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