Content marketing performance fell to its lowest level in 12 years, even as AI adoption topped 92%, according to Orbit Media’s latest annual blogging survey. Just 14% of marketers said their blogs delivered “strong results.” That’s six percentage points below the previous 12-year low and nearly half the 26% reported in 2022. The decline reflects marketers abandoning tactics historically linked to stronger results, not AI adoption itself, the report concluded Why the decline? The proven content marketing practices most closely linked to strong results became less common over the past year, the survey found. These included influencer…
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