Last week’s remedies ruling in the U.S. Justice Department’s antitrust case against Google and its ad tech offering, i.e., the sell-side assets of Google Ad Manager (formerly DoubleClick), resolved the most consequential question facing its ad tech business: the company will not be forced to break it apart. Related Insights Member Exclusive Ad Tech Briefing: Regulatory storm clouds gather and scatter over Big Tech, and indies count the cost Subscribe To Read Read More Judge Leonie Brinkema rejected the DOJ’s proposed structural remedies , including the divestiture of its ad exchange plus Google’s publisher ad-server business, a.k.a.…
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