Search & Digital Marketing · via Search Engine Land

Google avoids AdX breakup in ad tech antitrust case

7h ago · curated by Catalyst Web Trendz

Google avoids AdX breakup in ad tech antitrust case

A federal judge rejected the U.S. Justice Department’s bid to force Google to sell its AdX advertising exchange. Google is allowed to keep the business despite an earlier ruling that it illegally monopolized parts of the publisher advertising technology market. The decision leaves Google’s antitrust liability intact but rejects the DOJ’s request for a court-ordered divestiture. Court ordered behavioral remedies. U.S. District Judge Leonie Brinkema declined to require Google to sell AdX, the marketplace where publishers sell digital advertising inventory through real-time auctions. Instead, she adopted most of the behavioral remedies proposed…

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