Google is expanding its AI assistant, Ask Advisor , with new agentic capabilities across Google Ads and Google Analytics, aiming to help marketers uncover insights faster, automate analysis and make decisions without leaving the platform. The updates are designed to reduce the time spent interpreting data while keeping advertisers in control of campaign decisions. What’s happening. Google Analytics is introducing AI Overviews on the homepage, providing a summary of key performance changes since a user last logged in. The feature highlights trends such as shifts in traffic or seasonal sales spikes, then recommends potential next steps. Users…
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