In an era when website visits are tanking, primarily due to AI-overviews, evaluating the value of website visits, and the associated price of ad inventory is in flux. And it’s within this context that Google – the entity which is concurrently the the largest provider of AIOs, ad tech offerings, and the industry’s most popularly used web browser (Chrome) – has made its latest announcement. Google today announced new ad detection tools within its Chrome User Experience Report, or “CrUX,” geared towards helping paid-for media teams, both on the buy- and sell-side of the industry, better assess audiences’ ad-load experiences. “We’ve all…
This is a curated summary. The full story was reported by Digiday.
Read the full story at Digiday