Google is expanding its Limited Ad Serving policy to cover all Google Ads, giving qualified advertisers unrestricted impressions while limiting ad delivery for accounts it considers higher risk. The updated policy begins rolling out in August and will be implemented gradually through 2028. What’s changing . Under the revised policy, Google will limit impressions—not disapprove ads—for advertisers it determines are unqualified in certain ad-serving scenarios that are more likely to result in poor user experiences. Google says qualification is based on a range of signals, including account maturity, advertiser verification status, policy…
This is a curated summary. The full story was reported by Search Engine Land.
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