Google explains what advertisers should expect from Smart Bidding changes

Google’s upcoming Smart Bidding update aims to make campaign performance more predictable by ensuring Target CPA and Target ROAS are respected regardless of budget constraints, a shift that could change how advertisers manage budget-limited campaigns. What’s happening . Ahead of the Aug. 17 rollout, Google Ads Liaison Ginny Marvin addressed advertisers’ biggest questions about the update, emphasizing that bid targets will become the primary lever for controlling efficiency, even when campaigns are limited by budget. Under the new behavior, campaigns that have been consistently outperforming their Target CPA or Target ROAS will begin…

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