Social & Advertising · via Digiday

How a sports betting creator drove 200 million short-form views of his podcast

18h ago · curated by Catalyst Web Trendz

How a sports betting creator drove 200 million short-form views of his podcast

After some trial and error, Zach “Mystic Zach” Hirsch has determined how to toe the content line. The sports betting analyst and commentator has nearly 2 million Instagram followers, and a Draft Kings-sponsored podcast, Double Coverage, that boasts millions of views across YouTube and TikTok. But not long ago, one of Hirsch’s biggest videos (both in terms of views and in terms of guests, as it was an interview with fellow creator-turned-boxer Jake Paul) was taken off YouTube, reportedly because it was sponsored by an offshore betting company Hirsch wouldn’t name, rather than one of the more mainstream platforms like Draft Kings, which is…

This is a curated summary. The full story was reported by Digiday.

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