Every AI success story seems to end the same way. Someone shares a remarkable output, and almost immediately someone asks, “Will you share the prompt?” It’s a reasonable request. We often give prompts too much credit. By the time someone writes a prompt, they’ve already defined objectives, gathered context, weighed tradeoffs, and decided what success looks like. Prompts capture the result of conversations, assumptions, revisions, and editorial judgments that came long before anyone started typing. To see how much that process matters, I gave the same strategic assignment to ChatGPT, Claude, and Gemini, changing only the information that came…
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