Scope creep doesn’t show up as just one bad conversation. Instead, it creeps in through a dozen small ones. Each unbilled request is easy to say yes to — until a perfectly profitable retainer is left running at a loss. SEO is especially vulnerable to this problem because the work is rarely a fixed set of tasks. It’s an ongoing relationship built on interpretation. What counts as “technical SEO,” how deep an audit should go, whether a content refresh is part of a pre-existing strategy or an entirely new deliverable. That ambiguity is where scope creep thrives. This article breaks down why SEO scope creep happens, section by section, and the…
This is a curated summary. The full story was reported by Search Engine Land.
Read the full story at Search Engine Land
