Somewhere between “just ask ChatGPT” and a full-blown incident response plan, most SEO teams are winging it. We’ve all watched someone paste a client’s entire GA4 export into a random AI tool “just to see what it says.” We’ve all seen an LLM confidently invent a Search Console metric that doesn’t exist. And we’ve all used the biggest, priciest model for a task a toddler with a calculator could’ve handled. I got tired of watching this happen, so I wrote an internal framework for how my teams use AI day to day. It wasn’t built for a trade publication. It was built to stop people from doing something stupid with customer data at 4 p.m. on a…
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