After years of auditing Google Ads accounts, one thing continues to surprise me. So many customer relationship management (CRM) tools still aren’t talking to Google Ads. Somewhere between the form submission and the sales pipeline, lead quality data just disappears. Yet that data is one of the most valuable signals Google Ads could learn from. But what happens to those leads once they reach the CRM is also, at least partly, our responsibility as Google Ads managers. In addition to generating leads, we need to measure lead quality and track whether they turn into business. Why lead volume isn’t enough anymore For years, getting more leads has…
This is a curated summary. The full story was reported by Search Engine Land.
Read the full story at Search Engine Land
