Keyword research has always required you to think about intent. Someone searching “what is CRM software” is in a very different place from someone searching “HubSpot vs. Salesforce.” With AI search , those intent categories still matter. But the universe of queries within them has gotten much bigger. “Best CRM software” might become “What CRM is best for a 50-person B2B sales team that uses HubSpot for marketing and needs better pipeline reporting?” Change the company size, tech stack, pain point, or priority, and you have another plausible prompt worth considering. You need a way to decide which variations matter enough to measure. That’s…
This is a curated summary. The full story was reported by Search Engine Land.
Read the full story at Search Engine Land
