How to prove paid social drives paid search demand

Paid social can spark demand that shows up later in search. But when that journey spans channels, devices, and days, standard attribution often gives the conversion credit to search and leaves social’s influence invisible. So how do you measure the lift? How measurement can make paid social look like it’s failing Imagine you have a boss who doesn’t believe in paid social. They’re looking for a reason to cut your paid social or YouTube budget next quarter. They don’t need to pause your campaigns or declare that social “isn’t working.” They can make the data tell that story by choosing a measurement setup that strips away social’s influence.…

This is a curated summary. The full story was reported by Search Engine Land.