What could become one of the most important ad platforms of the next decade is live, and most advertisers still haven’t run a single campaign on it. OpenAI’s self-serve ad platform opened to everyone in May 2026. Advertisers can target ChatGPT user conversations that are relevant to their products or services and promote their brand at the very moment of interest, similar to Google Search ads. This guide gives step-by-step instructions for launching your first ChatGPT Ads campaign, plus what we’ve learned spending our own and our clients’ money on the platform. We won’t pretend to be ChatGPT Ads experts yet because the platform is simply too…
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